Microsoft’s 800M claim for Windows 10 signals migration acceleration

Gregg Keizer2019-03-08 20:32:00

Microsoft on Thursday said that 800 million devices are now running Windows 10, a 100 million increase in less than six months.

“Thank you to all our customers and partners for helping us achieve 800 million #Windows10 devices and the highest customer satisfaction in the history of Windows,” Yusif Mehdi, a Microsoft vice president, tweeted.

Microsoft has regularly touted numbers for Windows 10, most of the time, although not always, by citing the active monthly devices, or those personal computers, tablets and other systems used within the last month. Mehdi did not say when the 800 million mark was reached.

The milestone put Windows 10 at the 80% mark toward a goal the company once pledged but subsequently discarded. In 2015, Microsoft said it was aiming for a billion Windows 10 devices within two or three years, meaning July 2017 or July 2018. But just a year after Windows 10 launch, the company conceded that the objective was unreachable.

Microsoft blamed that retreat on the failure of its once-ambitious smartphone strategy, which never met sales expectations and ultimately cost the company billions before it wound down a mobile hardware business.

Estimates based on third-party data put Windows 10 on substantially fewer PCs. According to Computerworld‘s latest calculation, based on analytics vendor Net Applications’ measurement of Windows 10’s user share and Microsoft’s oft-cited contention that 1.5 billion machines run Windows, at the end of February, Windows 10’s share of all Windows stood at 46.1%, which represented approximately 691 million systems. (February’s Windows 10 user share was down from January’s, almost certainly an artifact and not a true decline; in January, Windows 10 share of all Windows was 47.4%, or approximately 711 million machines.)

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